Data protection

Privacy policy

Unless otherwise stated below, the provision of your personal data is not required by law or contract, nor is it necessary for the conclusion of a contract. You are not obliged to provide the data. Failure to provide the data has no consequences. This only applies if no other information is provided in the following processing operations.
"Personal data" means any information relating to an identified or identifiable natural person.

Contact us

Person responsible
Please contact us if you wish. The contact details of the person responsible for data processing can be found in our legal notice.

Proactive contact of the customer by e-mail
If you contact us by e-mail on your own initiative, we will only collect your personal data (name, e-mail address, message text) to the extent provided by you. The data processing serves to process and respond to your contact enquiry.
If the establishment of contact serves the implementation of pre-contractual measures (e.g. advice in the event of an interest in purchasing, preparation of an offer) or concerns a contract already concluded between you and us, this data processing is carried out on the basis of Art. 6 para. 1 lit. b GDPR.
If contact is made for other reasons, this data processing is carried out on the basis of Art. 6 para. 1 lit. f GDPR due to our overriding legitimate interest in processing and responding to your enquiry. In this case, you have the right to object, on grounds relating to your particular situation, at any time to processing of personal data concerning you which is based on Article 6(1)(f) GDPR.
We will only use your e-mail address to process your enquiry. Your data will then be deleted in compliance with statutory retention periods, unless you have consented to further processing and use.

Collection and processing when using the contact form
When you use the contact form, we only collect your personal data (name, e-mail address, message text) to the extent that you have provided. The data processing serves the purpose of establishing contact. By sending your message, you consent to the processing of the transmitted data. The processing is carried out on the basis of Art. 6 para. 1 lit. a GDPR with your consent.
You can revoke your consent at any time by notifying us without affecting the legality of the processing carried out on the basis of the consent until the revocation. We will only use your e-mail address to process your enquiry. Your data will then be deleted unless you have consented to further processing and use.

Customer account Orders      

Customer account
When you open a customer account, we collect your personal data to the extent specified there. The purpose of data processing is to improve your shopping experience and simplify order processing. The processing is carried out on the basis of Art. 6 para. 1 lit. a GDPR with your consent. You can revoke your consent at any time by notifying us without affecting the legality of the processing carried out on the basis of the consent until revocation. Your customer account will then be deleted.

Valuations       Advertising      

Buyer seal customer rating
We use the Käufersiegel customer rating tool of Händlerbund Management AG (Torgauer Straße 233 B, 04347 Leipzig) on our website. After placing your order, we would like to ask you to rate and comment on your purchase from us.
For this purpose, we will contact you by e-mail, whereby we use the technical system of the provider of the buyer's seal evaluation tool as part of order processing.
Your data is processed either with your consent or on the basis of our legitimate interest.
The processing is carried out on the basis of Art. 6 para. 1 lit. a GDPR with your consent, provided that you have expressly consented to receiving the evaluation request. You can revoke your consent at any time by using the corresponding link in the e-mail without affecting the legality of the processing carried out on the basis of the consent until revocation. Your e-mail address will then be removed from the mailing list.
Processing without express consent is carried out on the basis of Art. 6 para. 1 lit. f GDPR from the legitimate interest in truthful, verified evaluations of our services in the context of direct advertising. For this purpose, we send an electronic evaluation request for our own goods or services that you have already purchased from us. The request is sent to the e-mail address that we received from you as part of the sale of a product or service. The sending of the evaluation request is subject to the proviso that you have not objected to this use of your e-mail address.
The objection is possible at any time by notifying us. The contact details for exercising your objection can be found in the legal notice. You can also use the link provided in the evaluation request. This will not incur any costs other than the transmission costs according to the basic tariffs.
The personal data stored in this context in the technical system of the buyer's seal evaluation tool will be deleted 3 months after the delivery of goods recorded for evaluation.

Use of your personal data for the sending of postal advertising
We use your personal data (name, address), which we have received in the context of the sale of a product or service, to send you postal advertising, provided you have not objected to this use. The provision of this data is necessary for the conclusion of the contract. Failure to provide this data means that no contract can be concluded.
The processing is carried out on the basis of Art. 6 para. 1 lit. f GDPR out of our overriding legitimate interest in direct advertising. You can object to this use of your address data at any time by notifying us. You will find the contact details for exercising your objection in the legal notice.

Use of the e-mail address for sending newsletters
We use your e-mail address independently of the contract processing exclusively for our own advertising purposes for sending newsletters, provided you have expressly consented to this. The processing is carried out on the basis of Art. 6 para. 1 lit. a GDPR with your consent. You can withdraw your consent at any time without affecting the lawfulness of processing based on consent before its withdrawal. You can unsubscribe from the newsletter at any time by using the corresponding link in the newsletter or by notifying us. Your e-mail address will then be removed from the mailing list.

Your data will be passed on to a service provider for e-mail marketing as part of order processing. Your data will not be passed on to other third parties.

Use of the e-mail address for sending direct advertising
We use your e-mail address, which we have received as part of the sale of a product or service, for the electronic transmission of advertising for our own goods or services that are similar to those that you have already purchased from us, unless you have objected to this use. The provision of the e-mail address is necessary for the conclusion of the contract. Failure to provide it means that no contract can be concluded. The processing is carried out on the basis of Art. 6 para. 1 lit. f GDPR out of our overriding legitimate interest in direct advertising. You can object to this use of your e-mail address at any time by notifying us. You will find the contact details for exercising your objection in the legal notice. You can also use the link provided for this purpose in the advertising e-mail. This will not incur any costs other than the transmission costs according to the basic tariffs.

Shipping service provider Merchandise management      

Forwarding the e-mail address to shipping companies for information on the shipping status
We will pass on your e-mail address to the transport company as part of the contract processing if you have expressly consented to this during the ordering process. The purpose of this disclosure is to inform you of the dispatch status by email. The processing is carried out on the basis of Art. 6 para. 1 lit. a GDPR with your consent. You can withdraw your consent at any time by notifying us or the transport company without affecting the lawfulness of processing based on consent before its withdrawal.

Use of an external merchandise management system
We use a merchandise management system for contract processing as part of order processing. For this purpose, your personal data collected as part of the order will be sent to
JTL-Software-GmbH, Rheinstr. 7, 41836 Hückelhoven, Germany
transmitted.

Payment service provider      

Use of PayPal
All PayPal transactions are subject to the PayPal privacy policy. This can be found at https://www.paypal.com/de/webapps/mpp/ua/privacy-full

Use of PayPal Express
We use the PayPal Express payment service of PayPal (Europe) S.à.r.l. et Cie, S.C.A. (22-24 Boulevard Royal L-2449, Luxembourg; "PayPal") on our website. The purpose of data processing is to be able to offer you payment via the PayPal Express payment service. To integrate this payment service, it is necessary for PayPal to collect, store and analyse data (e.g. IP address, device type, operating system, browser type, location of your device) when you access the website. Cookies can also be used for this purpose. The cookies enable your browser to be recognised.
The use of cookies or comparable technologies is based on Section 15 (3) sentence 1 TMG. Your personal data is processed on the basis of Art. 6 para. 1 lit. f GDPR due to our overriding legitimate interest in a customer-oriented offer of various payment methods. You have the right to object, on grounds relating to your particular situation, at any time to the processing of personal data concerning you.
By selecting and using PayPal Express, the data required for payment processing will be transmitted to PayPal in order to fulfil the contract with you using the selected payment method. This processing is carried out on the basis of Art. 6 para. 1 lit. b GDPR. Further information on data processing when using the PayPal Express payment service can be found in the associated privacy policy at www.paypal.com/de/webapps/mpp/ua/privacy-full?locale.x=de_DE#Updated_PS.

Communication analysis      

Use of Google Analytics
On our website, we use the web analytics service Google Analytics from Google LLC. (1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; "Google"). If you have your habitual residence in the European Economic Area or Switzerland, Google Ireland Limited (Gordon House, Barrow Street, Dublin 4, Ireland) is the controller responsible for your data. Google Ireland Limited is therefore the company affiliated with Google that is responsible for processing your data and complying with the applicable data protection laws.
The data processing serves the purpose of analysing this website and its visitors as well as for marketing and advertising purposes. For this purpose, Google will use the information obtained on behalf of the operator of this website to analyse your use of the website, to compile reports on website activity and to provide the website operator with other services relating to website activity and internet usage. The following information may be collected: IP address, date and time of the page view, click path, information about the browser and device you are using, pages visited, referrer URL (website from which you accessed our website), location data, purchase activities, etc. The IP address transmitted by your browser as part of Google Analytics is not merged with other Google data.
Google Analytics uses technologies such as cookies, web storage in the browser and tracking pixels that enable your use of the website to be analysed. The information generated about your use of this website is usually transferred to a Google server in the USA and stored there. IP anonymisation is activated on this website. This means that your IP address will be truncated by Google within member states of the European Union or in other signatory states to the Agreement on the European Economic Area. Only in exceptional cases will the full IP address be transmitted to a Google server in the USA and truncated there.
The use of cookies or comparable technologies is based on Section 15 (3) sentence 1 TMG. Your personal data is processed on the basis of Art. 6 para. 1 lit. f GDPR due to our overriding legitimate interest in the needs-based and targeted design of the website. You have the right to object, on grounds relating to your particular situation, at any time to the processing of personal data concerning you.
You can prevent the collection of data generated by Google Analytics and related to your use of the website (including your IP address) to Google and the processing of this data by Google by downloading and installing the browser plug-in available at the following link: https://tools.google.com/dlpage/gaoptout?hl=de
To prevent data collection and storage by Google Analytics across all devices, you can set an opt-out cookie. Opt-out cookies prevent the future collection of your data when you visit this website. You must opt out on all systems and devices used for this to be fully effective. If you delete the opt-out cookie, requests will be sent to Google again. If you click here, the opt-out cookie will be set: Deactivate Google Analytics.
Further information on terms of use and data protection can be found at https://www.google.com/analytics/terms/de.html or under https://www.google.de/intl/de/policies/ and under https://policies.google.com/technologies/cookies?hl=de.

Plug-ins and other

Use of GoogleMaps
We use the function for embedding GoogleMaps maps from Google LLC (1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; "Google") on our website.
If you have your habitual residence in the European Economic Area or Switzerland, Google Ireland Limited (Gordon House, Barrow Street, Dublin 4, Ireland) is the controller responsible for your data. Google Ireland Limited is therefore the company affiliated with Google that is responsible for processing your data and complying with the applicable data protection laws.
The function enables the visual display of geographical information and interactive maps. Google also collects, processes and utilises data from website visitors when they access pages in which GoogleMaps maps are integrated.
Your data may also be transferred to the USA.
The use of cookies or comparable technologies is based on Section 15 (3) sentence 1 TMG. Your personal data is processed on the basis of Art. 6 para. 1 lit. f GDPR due to our overriding legitimate interest in the needs-based and targeted design of the website. You have the right to object, on grounds relating to your particular situation, at any time to the processing of personal data concerning you.
Further information on the collection and use of data by Google can be found in Google's privacy policy at https://www.google.com/privacypolicy.html. You can also change your settings there in the data protection centre so that you can manage and protect your data processed by Google.

Use of YouTube
We use the function for embedding YouTube videos from Google Ireland Limited (Gordon House, Barrow Street, Dublin 4, Ireland; "YouTube") on our website.YouTube is a company affiliated with Google LLC (1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; "Google").
The function displays videos stored on YouTube in an iFrame on the website. The "Extended data protection mode" option is activated. This means that YouTube does not store any information about visitors to the website. Only when you watch a video is information about it transmitted to YouTube and stored there. Your data may be transmitted to the USA.
The use of cookies or comparable technologies is based on Section 15 (3) sentence 1 TMG. Your personal data is processed on the basis of Art. 6 para. 1 lit. f GDPR due to our overriding legitimate interest in the needs-based and targeted design of the website. You have the right to object, on grounds relating to your particular situation, at any time to the processing of personal data concerning you.
For more information on the collection and use of data by YouTube and Google, your rights in this regard and options for protecting your privacy, please refer to YouTube's privacy policy at https://www.youtube.com/t/privacy.

Use of Cloudflare
We use the Cloudflare CDN content delivery network from Cloudflare Inc (101 Townsend St, San Francisco, CA 94107, USA; "Cloudflare") on our website. This is a supra-regional network of servers in various data centres to which our web server connects and via which certain content on our website is delivered.
The purpose of data processing is to optimise the loading times of our website and thus make our offer more user-friendly.
The following information, among others, may be collected: IP address, system configuration information, information about traffic from and to customer websites (so-called server log files).
Your data may be transferred to the USA.
The processing is carried out on the basis of Art. 6 para. 1 lit. f GDPR from the legitimate interest in the needs-based and targeted design of the website. You have the right to object, on grounds relating to your particular situation, at any time to processing of personal data concerning you which is based on Article 6(1)(f) GDPR.
You can find more information on data protection when using Cloudflare at https://www.cloudflare.com/de-de/privacypolicy/.

Data subject rights and storage period

Duration of storage
Once the contract has been fully processed, the data will initially be stored for the duration of the warranty period, then in accordance with statutory retention periods, in particular under tax and commercial law, and then deleted after expiry of the period, unless you have consented to further processing and use.

Rights of the data subject
If the legal requirements are met, you have the following rights in accordance with Art. 15 to 20 GDPR: Right to information, to rectification, to erasure, to restriction of processing, to data portability.
You also have the right to object to processing based on Article 6(1)(f) GDPR and to processing for the purposes of direct marketing in accordance with Article 21(1) GDPR.

Right to lodge a complaint with the supervisory authority
In accordance with Art. 77 GDPR, you have the right to lodge a complaint with the supervisory authority if you believe that your personal data is being processed unlawfully.

Right of objection
If the personal data processing listed here is based on our legitimate interest in accordance with Art. 6 para. 1 lit. f GDPR, you have the right to object to this processing at any time with effect for the future for reasons arising from your particular situation.
Once an objection has been lodged, the processing of the data concerned will be terminated unless we can demonstrate compelling legitimate grounds for the processing which override your interests, rights and freedoms or if the processing serves the establishment, exercise or defence of legal claims.

If personal data is processed for direct marketing purposes, you can object to this processing at any time by notifying us. Once you have objected, we will stop processing the data concerned for the purpose of direct marketing.

last update: 20.07.2020